Walmart Metaverse Retail Ambitions
Walmart’s vision for the future of retail involves a transformation that melds physical and virtual shopping experiences. The retail giant is set to revolutionize the way customers shop by allowing them to purchase real-world versions of items they encounter or use in the House Flip virtual environment.
Walmart’s strategy includes integrating new decor items from brands like Mainstays and Better Homes and Gardens into House Flip. This innovation empowers users to explore these virtual items and seamlessly transition to buying their physical counterparts. Thomas Kang, Walmart’s General Manager of Metaverse Commerce, explained that customers will have the convenience of checking out for both tangible and virtual goods using their Walmart account, all without having to leave the virtual realm. Kang, who hails from Walmart’s innovation division, expressed his enthusiasm for this new approach, emphasizing the potential to revolutionize the retail landscape while catering to customer needs.
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Walmart’s Partnership with FUN-GI
Earlier this year, Walmart joined forces with FUN-GI, a game developer, to introduce House Flip. This mobile virtual environment, compatible with iOS and Android, enables players to renovate and sell virtual properties.
In addition to their foray into the virtual real estate market, Walmart has also ventured into virtual fashion through their Scoop clothing brand. Within Asia’s largest metaverse platform, Zepeto, customers can now adorn their avatars with virtual clothing.
Thomas Kang conveyed Walmart’s commitment to helping companies and brands market their products within virtual realms. He anticipates that over the next year, Walmart will experiment with more virtual experiences, recognizing the vast potential of emerging technology in this domain.
Furthermore, Kang disclosed Walmart’s contemplation of rewarding customers with virtual items when they make in-store purchases of physical products. This innovative approach intends to engage customers and blend the physical and virtual retail spaces seamlessly.
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Crucially, Walmart aims to ensure that these virtual shopping environments remain accessible through a variety of devices. They emphasize the importance of aligning these virtual spaces with their corporate values and catering to the diverse needs of their customer base. Kang stressed their commitment to digital citizenship, emphasizing the creation of safe and inclusive virtual spaces. In doing so, Walmart seeks to establish itself as a trusted leader in ensuring safety and security within these environments.
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